Minimize the mundane to maximize your creativity

Spend more time bringing your ideas to life and less time on workflow tasks. Tap into the efficiency of Avid Ada, a potent combination of artificial intelligence (AI) and human inspiration. Easily navigate through extensive footage with precise results. Maximize the potential of modern transcription technology, offering seamless editing with full-text search results and multi-language support. Explore a wide range of use cases for AI in media and post production such as transcript creation, auto speech recognition, asset management, and much more!

Connect post-production tools and teams 

Accelerate production and expand workflow capabilities through seamless integration with key third-party applications, services, and libraries with the recently introduced Media Composer Panel SDK. Now, Avid’s technology partners and customers can expand their workflows by sourcing, building, and integrating the components that their editors want and need directly within Media Composer, optimizing their creative processes in the manner they choose.