AI/ML has had a frenzied effect on technology today, generating both innovation and philosophical discussions. Avid has been leveraging AI for years to elevate your creativity and simplify bringing your ideas to life.

Discover how Avid Ada, our artistic digital assistant is supporting the creative process. 

Accelerate production and expand workflow capabilities through seamless integration and key third-party applications and services with the newly introduced SDK.  

Find out more about expanding your workflows.

Collaborate with anyone, and distribute to anywhere, with Avid news content production and asset management solutions. Learn about our latest software-based solution, Avid Stream IO, providing a simple, reliable way to support all live ingest and playout needs. Gain a sneak peek into how MediaCentral, the most comprehensive, scalable, and integrated news solution continues to evolve.

Experience Avid’s most recent innovations for audio production for all aspects of today’s sound for picture workflows. Pro Tools will soon take immersive audio production to the next level and further streamline ubiquitous Dolby Atmos® workflows. Discover unmatched hands-on control of the Pro Tools software environment with Avid control surfaces.