Key insights into the current state of AI are provided in the report, AI in  Media: What does good look like? Build on your understanding of the greatest areas of potential for AI, how companies are managing associated risks, the concept of shadow AI, and the role of responsible AI. 

The report is the outcome of workshops conducted by the DPP with over 50 subject matter experts working in both content and technology companies across the media industry including the BBC, ITV, SVT, and TV2 Denmark. Avid co-sponsored the project and contributed to the data.

“It has been clear for some time that this transition to IP is going to take time. We have learned vast amounts from early adopters and their experience has played a part in our ongoing product strategy and roadmap.”

—Martin Appleton, Senior Manager of Product Management for Graphics and Video Servers, Avid

Learn more about the state of AI and how to leverage it responsibly.