Discover how Avid’s end-to-end newsroom solution enabled rapid deployment and continuous innovation.
In just ten months, Dubai-based multimedia platform Al Mashhad built a complete broadcast operation from scratch and went live. Now, they deliver seven hours of live content daily across the Middle East and North Africa with Avid’s reliable and efficient newsroom solutions.
The Results
- Fast turnaround for breaking news
- Seamless collaboration across teams and locations
- High-quality creative content that stands out in a competitive market
- Scalable, redundant infrastructure for uninterrupted operations
Discover the story behind Al Mashhad’s rapid transformation —enabled by Avid’s end-to-end newsroom solutions.
Key Stats
- 24 ingest channels
- 80 MediaCentral | Cloud UX licenses
- 10 Media Composer licenses
- 16 playout channels
- 800TB Avid NEXIS shared storage
The Solution
End-to-end newsroom workflow: ingest, editing, storage, story creation, rundown management, playout, media management, archiving.
- MediaCentral | Cloud UX for collaborative editing and story creation
- MediaCentral | Newsroom Management (iNEWS) for rundown and show production
- MediaCentral | Command for studio control
"Avid is known for being very stable, with fast turnaround workflows which are essential for news."
Kuppa Srinivas, Head of Technology, Al Mashhad
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