TV Viewing Trends:
5 Key Insights for Broadcasters & Advertisers

Ovum Report

A recent global survey by Avid and Ovum, a leading market research firm, revealed some surprising trends in consumer viewing behavior. For example, 37% of viewers would pay to view archived content—does your current strategy maximize the value of archived assets?

Download the Ovum Consumer Research Report to:

  • Get 5 key insights into consumer viewing habits and trends
  • Learn how to align your production workflow and distribution strategy to the way consumers view media
  • Take advantage of opportunities to drive ad engagement among audiences

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