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A podcast exploring the forces that shape the media, news, and entertainment business. By industry leaders, for industry leaders.
A podcast exploring the forces that shape the media, news, and entertainment business. By industry leaders, for industry leaders.

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Episode 10 | 24:27 MIN

All Things AI

Craig speaks with Felix Simon, who researches AI and journalism at the Oxford Internet Institute, about the cutting-edge applications of AI in the news industry, what responsible deployment of AI looks like, and the common myths about AI we should disregard.


Episode 9 | 21:46 MIN

Attracting New Audiences

Craig speaks with Matt Goldberg, Vice President of Content Strategy at NBCLX, and Philip Bromwell, Digital Native Content Editor at RTÉ, about audience fragmentation across digital channels and the hidden opportunity digital platforms offer to savvy news organizations to get learn more about their audience.

Episode 8 | 22:23 MIN

Who’s Afraid of the Big Bad Cloud?

Craig speaks with Mohamad Fares, Head of Broadcast Technology at Qatar TV, about the biggest opportunities for cloud-based workflows, the obstacles that continue to challenge wider cloud adoption, and the changing relationship of broadcast technology and information security.

Episode 7 | 20:37 MIN

Teamwork Makes the Dream Work

Craig speaks with Ilkka Ahtiainen, Editor in Chief of MTV3 in Finland, about the pros and cons of in-person collaboration versus distributed teamwork and how the pandemic was, in some ways, an unexpected boon for the news business.

Episode 6 | 25:03 MIN

Barreling Towards Burnout

Craig speaks with Bob Ellis, Vice President and General Manager of WJXT and WCWJ in Jacksonville, Florida, about the impact of the global pandemic on local TV news stations, how the community of the newsroom does—and does not—translate in a remote-first environment, and how news leaders can support their team's wellbeing during an exceptionally stressful period.

Episode 5 | 25:27 MIN

Our Virtual Reality

Craig speaks with Bobby Hain, Managing Director, Broadcast at Scottish national broadcaster STV, about the realities of working in a mostly virtual environment, whether it’s realistic—or even desirable—in the long term, and the lessons that could stay with us even after we’ve resumed some sense of normalcy.

Episode 4 | 23:10 MIN

Examining Education

Craig speaks with Jill Mitchell, Professor at the S.I. Newhouse School of Public Communications at Syracuse University, about her department’s response to the pandemic, how academia can keep pace with industry changes and prepare entry-level talent for the industry, and how to prepare students for future needs that we can’t even anticipate today.

Episode 3 | 24:10 MIN

Mr. Mojo Risin'

Craig speaks with Philip Bromwell, a pioneer of mobile journalism and the Digital Native Content Editor at RTÉ, Ireland’s national public service broadcaster, about the evolution of the mobile journalism model, its growing traction within traditional broadcast organizations, and how the events of 2020 have changed the conversation around mobile journalism.
Meet host Craig Wilson

Craig Wilson is a newsroom specialist with over thirty years of experience in the broadcast industry. He has worked on major projects across the world ranging from workflow transformation of national broadcasters to large-scale sports events, including four Olympic games. Craig has held various roles with Avid and is now the Global Broadcast and Media Product Evangelist.

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Episode 11 | 21:28 MIN

Work Flows

Craig speaks with Morten Brandstrup, Head of News Technology at TV2 in Denmark, about giving end users a much bigger voice in making technology decisions, how the democratization of technology is changing user expectations, and what it takes to provide the right toolbox to journalists and producers.
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Episode 12 | 27:11 MIN

New Media Mindset

Craig speaks with Dr. Marie Elisabeth Mueller, news futurist, media studies professor, and author of Social Storytelling, about innovation in storytelling across digital platforms and how journalists can embrace a new media mindset.

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Episode 13 | 31:21 MIN

Welcome to the (R)Evolution

Craig speaks with Adde Granberg, CTO of Swedish public broadcaster SVT, about their pioneering role in remote production long before the pandemic, the next evolution of distributed news production, and how digital media will disrupt the broadcast industry.
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Episode 2 | 19:48 MIN

Multi-Platform Madness

Craig speaks with Matt Goldberg, VP of Content Strategy for the NBC-owned TV stations, about the launch of experimental channel NBCLX, how multi-platform delivery changes how news is reported, and how broadcasters can tailor content across channels and determine their optimal mix of platforms.

Episode 14 | 31:25 MIN

Ch-Ch-Ch-Ch-Changes

Craig speaks with Charlotte Eimer, the head of change for BBC News and Current Affairs in the UK about the impact the pandemic has had on the news industry and effecting lasting, transformative change within a news organization.
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Episode 1 | 26:18 MIN

The Future-Proof Newsroom

Craig speaks with Ruba Ibrahim, Director of Operations for Al Arabiya Network, about how broadcasters can build flexibility and agility into their business models and how COVID-19 has changed how we think about change in broadcast news.
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Episode 0 | 02:27 MIN

Introducing Making the Media

Welcome to “Making the Media,” a new podcast from Avid Technology exploring the forces that shape the media, news, and entertainment business—by industry leaders, for industry leaders.
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Episode 15 | 30:09 MIN

Do You Trust Me?

Craig speaks with Bruce MacCormack from Project Origin about their work to create a process that verifies media integrity to solve the issue of trust within news in a bid to bolster confidence in content. They discuss the challenges they face and the reason why it is so critical.
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Episode 16 | 32:53 MIN

Lovin' La Vida Local?

Craig speaks to Adam Wiener, Executive VP of CBS Local Digital Media, about how they plan to use local news to capitalize on audience loyalty across all platforms.

Episode 17 | 30:02 MIN

Going Green

Craig speaks to Jo Finon from Sky Sports and Katy Murdoch from BAFTA albert about the growing need to ensure the productions meet their obligations to the environment. They also discuss what newsrooms can do to help.
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Episode 18 | 25:06 MIN

Live and Learn

Craig speaks to Tom Rumes from Thomas More University and discusses how the college stays ahead of trends within the media industry and ensures the next generation of journalists are ready to work in a transmedia world.
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Episode 19 | 27:15 MIN

Stream On

Craig speaks to Peter Maag from Haivision, the company behind SRT streaming technology, and discusses the workflows it’s enabling among the 500 members of the SRT Alliance, why it’s open source, and what the future holds.