Horizontal-Tagline-Lockup-RGB_2020_478x85.pngsegment-sample.PNG


A podcast exploring the forces that shape the media, news, and entertainment business. By industry leaders, for industry leaders.
A podcast exploring the forces that shape the media, news, and entertainment business. By industry leaders, for industry leaders.

EN_apple_Podcasts_Badge_lp.png
EN_Google_Podcasts_Badge_lp.png
EN_spotify_Podcasts_Badge_lp.png
 Facebook  Twitter  avid-Instagram_25x25.png  linkedin

Episode 7 | 20:37 MIN

Teamwork Makes the Dream Work

Craig speaks with Ilkka Ahtiainen, Editor in Chief of MTV3 in Finland, about the pros and cons of in-person collaboration versus distributed teamwork and how the pandemic was, in some ways, an unexpected boon for the news business.


Episode 6 | 25:03 MIN

Barreling Towards Burnout

Craig speaks with Bob Ellis, Vice President and General Manager of WJXT and WCWJ in Jacksonville, Florida, about the impact of the global pandemic on local TV news stations, how the community of the newsroom does—and does not—translate in a remote-first environment, and how news leaders can support their team's wellbeing during an exceptionally stressful period.

Episode 5 | 25:27 MIN

Our Virtual Reality

Craig speaks with Bobby Hain, Managing Director, Broadcast at Scottish national broadcaster STV, about the realities of working in a mostly virtual environment, whether it’s realistic—or even desirable—in the long term, and the lessons that could stay with us even after we’ve resumed some sense of normalcy.

Episode 4 | 23:10 MIN

Examining Education

Craig speaks with Jill Mitchell, Professor at the S.I. Newhouse School of Public Communications at Syracuse University, about her department’s response to the pandemic, how academia can keep pace with industry changes and prepare entry-level talent for the industry, and how to prepare students for future needs that we can’t even anticipate today.

Episode 3 | 24:10 MIN

Mr. Mojo Risin'

Craig speaks with Philip Bromwell, a pioneer of mobile journalism and the Digital Native Content Editor at RTÉ, Ireland’s national public service broadcaster, about the evolution of the mobile journalism model, its growing traction within traditional broadcast organizations, and how the events of 2020 have changed the conversation around mobile journalism.

Episode 2 | 19:48 MIN

Multi-Platform Madness

Craig speaks with Matt Goldberg, VP of Content Strategy for the NBC-owned TV stations, about the launch of experimental channel NBCLX, how multi-platform delivery changes how news is reported, and how broadcasters can tailor content across channels and determine their optimal mix of platforms.

Episode 1 | 26:18 MIN

The Future-Proof Newsroom

Craig speaks with Ruba Ibrahim, Director of Operations for Al Arabiya Network, about how broadcasters can build flexibility and agility into their business models and how COVID-19 has changed how we think about change in broadcast news.

Episode 0 | 02:27 MIN

Introducing Making the Media

Welcome to “Making the Media,” a new podcast from Avid Technology exploring the forces that shape the media, news, and entertainment business—by industry leaders, for industry leaders.
Meet host Craig Wilson

Craig Wilson is a newsroom specialist with over thirty years of experience in the broadcast industry. He has worked on major projects across the world ranging from workflow transformation of national broadcasters to large-scale sports events, including four Olympic games. Craig has held various roles with Avid and is now the Global Broadcast and Media Product Evangelist.

More Resources

Discover more content for media professionals















newsroom-of-the-future.jpg
The Newsroom of the Future: Leading TV News Voices Discuss What's to Come for Local Broadcasters


Are VPNs History? Zero Trust's Role in Remote Security for Broadcast Workflows

Read more

M
How Will 5G Technology Affect Broadcast Production and Delivery?

Read more







See episodes and subscribe EN_apple_Podcasts_Badge_lp.png
EN_Google_Podcasts_Badge_lp.png
EN_spotify_Podcasts_Badge_lp.png
Listen on your preferred platform:
applepodcasticon.png
spotifyposcasting.png
googleposcasting.png
Listen on your preferred platform:
applepodcasticon.png
spotifyposcasting.png
googleposcasting.png
Listen on your preferred platform:
applepodcasticon.png
spotifyposcasting.png
googleposcasting.png
Listen on your preferred platform:
applepodcasticon.png
spotifyposcasting.png
googleposcasting.png
Listen on your preferred platform:
applepodcasticon.png
spotifyposcasting.png
googleposcasting.png
Listen on your preferred platform:
applepodcasticon.png
spotifyposcasting.png
googleposcasting.png
Listen on your preferred platform:
applepodcasticon.png
spotifyposcasting.png
googleposcasting.png
Listen on your preferred platform:
applepodcasticon.png
spotifyposcasting.png
googleposcasting.png

Episode 8 | 22:23 MIN

Who’s Afraid of the Big Bad Cloud?

Craig speaks with Mohamad Fares, Head of Broadcast Technology at Qatar TV, about the biggest opportunities for cloud-based workflows, the obstacles that continue to challenge wider cloud adoption, and the changing relationship of broadcast technology and information security.
Listen on your preferred platform:
applepodcasticon.png
spotifyposcasting.png
googleposcasting.png

Episode 9 | 21:46 MIN

Attracting New Audiences

Craig speaks with Matt Goldberg, Vice President of Content Strategy at NBCLX, and Philip Bromwell, Digital Native Content Editor at RTÉ, about audience fragmentation across digital channels and the hidden opportunity digital platforms offer to savvy news organizations to get learn more about their audience.

Listen on your preferred platform:
applepodcasticon.png
spotifyposcasting.png
googleposcasting.png