In today’s highly competitive industry, you need to produce and distribute content across multiple channels, devices, and geographies. Unfortunately, content production and broadcasting infrastructures often lack the capabilities needed for end-to-end multi-platform asset monetization.

To help you address these issues, Avid partnered with market-leading research firm Ovum to survey 125 global industry leaders across 21 countries. Our A Content Everywhere Game Plan research report explains how MAM technology can help your organization succeed.