The rapid adoption of 4K/UHD is driving a seismic shift in the media and entertainment industry. As with any tumultuous change, it presents both challenges and opportunities. The challenge? How quickly and painlessly can both content creators and service providers alike to adapt their production workflows to satisfy the demand for 4K/ UHD and beyond? The opportunity is the pronounced differentiation to be gained over competitors who are slower to react.
This Avid White Paper looks at the challenges and opportunities for content creators and service providers.
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