White Paper

The power to boost station appeal

Advanced broadcast graphics, including 3D and hybrid virtual sets, have the power to engage audiences and improve viewership and ratings. Broadcasters are also finding that workflow tools are critical for embedding graphics into live programming powerfully, efficiently and cost-effectively - so they can really steal the show.

This White Paper, produced in collaboration with NewBay Media, describes how broadcasters are using advanced graphics to drive ratings and defines the broadcast graphics workflow's critical role in the his effort, including advice and best practices.

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White Paper

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