Avid innovations
showcased at NAB 2024
Work Better Together: Avid Innovations
Leveraging Efficient, Collaborative, Integrated Workflows
Find Your Story Faster
Editors crave creative tools that are deep, reliable and powerful enough to maximize their storytelling talent. Media Composer is designed to bring out the best in both individual artists and creative teams who are working on the most demanding, high-profile, and time-sensitive projects. Our latest release features innovative new speech-to-text tools, remote collaboration capabilities, and unequaled compatibility with the leading digital audio workstation, Avid Pro Tools.
Digital-First, Storycentric News Production
Transform your newsroom into a hub of efficiency and collaboration with MediaCentral. See how our comprehensive digital-first, end-to-end news production solution integrates advanced AI capabilities and on-premises AI transcription services powered by Avid Ada. Editorial teams can rapidly and collaboratively manage story creation and development, streamline review-approval and show production, and amplify omni-channel story reach. Plus Avid | Stream IO, Avid’s innovative ingest and playout solution is moving into the realm of IP-based ingest and playout.
Commanding the Most Demanding Audio
Pro Tools continues to support dialogue, re-recording, ADR, and mixing professionals to make editing faster. With ARA 2 integration of essential audio post plugins from iZotope, Synchro Arts, and Sound Radix, power-up track markers and memory locations, each release brings more powerful tools. Our support for immersive audio now includes internal Dolby Atmos® rendering and workflow enhancements for music and post. MTRX II enables high-end workflows for multi-room facilities when paired with Avid NEXIS and Avid control surfaces. Pro Tools, Media Composer, and Sibelius are more interconnected for sound and picture.
Make Remote Work for You
Streamlining workflows for remote, geo-dispersed teams can be costly. Current tools often force a choice between real-time collaboration and high-quality, frame/color-accuracy. Avid’s tech preview of intelligent caching enables project-sharing through a collaborative edit-suite accessible from anywhere, reducing cloud storage costs on-prem, in the cloud, or via Avid | Edit On Demand. Now supporting up to 300 seats, Avid | Edit On Demand expands your toolkit with integrations from key vendors like Spectra Logic, ioMoVo, Autodesk.
Partner Ecosystem
Avid is expanding its ecosystem with new collaborative partnerships and AI-driven tools. The Panel SDK, launched last year, is transforming postproduction by enabling third-party apps to run within Media Composer.
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*Dolby Atmos is a registered trademark of Dolby Laboratories. Audio Random Access (ARA) is a registered trademark of Celemony Software GmbH.
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