According to a recent Avid-sponsored survey by Ovum, a leading market research firm, consumers are shaping content from TV, online, mobile, and social platforms into rich, immersive, highly-personalized viewing experiences.
- 78% of media executives say the future of content will be highly personalized
The majority of executives interviewed are surprisingly bullish on the future of the media industry and see crafting media to meet those individualized needs as a significant growth opportunity.
Get the Ovum Survey Results to see how:
- Viewers are making their media personal
- Significant potential for growth lies in your assets
- Cloud enablement technology can help you build new business models